Communication Theory. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Northeastern University
Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. COMM3200. Course objectives are achieved through reading professional scripts, critically viewing television content, and participating in group writing assignments and table reads. . Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Vice President for Marketing & Communications Jack Martin jacktm@uw.edu 206-616-2334. (4 Hours). Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. Free Speech in Cyberspace. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. COMM2551. Applies network science theories and methods to understand the connectivity and complexity in the world around us on different scales, ranging from small groups to whole societies. Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. (4 Hours). A term project is used to enable students to apply their learning about the fundamentals of marketing. Posted: February 03, 2023. Emphasizes the importance of being able to negotiate cultural differences and of understanding intercultural contact in societies and institutions. Introduction to Communication Studies. Marketing Management. (4 Hours). Offers students an opportunity to study and increase their level of proficiency in group interaction and to develop skills in working with and in a variety of small groups. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C, Attribute(s): NUpath Societies/Institutions, NUpath Writing Intensive, COMM3201. Further information about the Independent Studies Program can be obtained from concentration coordinators. Attribute(s): NUpath Ethical Reasoning, NUpath Writing Intensive, COMM3450. Emphasizes the production and successful interaction with electronic and traditional supportive media. (4 Hours). Surveys core concepts, histories, and controversies in the design, use, and critical study of communication technologies that both shape and are shaped by social relationships and social institutions (such as work, education, religion, and the family). Marketing in Asia. MKTG4983. (4 Hours). Social Media Analytics. Considers a wide range of cultural practices, texts, and artifacts, including popular culture (television shows, movies, and video games); social media and online content; as well as organizational communication (press releases) and interpersonal interactions (conversations between romantic partners). Introduces students to the landscape of mobile communication technologies. Companies need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. Offers students an advanced-level experiential learning opportunity working directly with a faculty mentor on an academic marketing research project. Provides students with an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Strategic Communication Capstone. (1-4 Hours). (4 Hours). Cigarette pack warnings, weather advisories, nutrition labels, and town hall meetings are among the many examples of risk communication in daily life. TTY 617.373.3768 Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. Managing Customer Engagement in a Service World. People. Examines the role of marketing as an organizational function and a set of processes to manage offerings that provide superior value to customers. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. | 617.373.8900 Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs Indeed.com estimated this salary based on data from 3 employees, users and past and present job ads. Encourages students to share and translate their findings for relevant academic and professional communities. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Rhetorical Approaches to Public Memory. | Emphasizes quantitative and qualitative approaches to research as part of a comprehensive approach to the development of an on-campus sports promotional campaign. Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Sports Broadcasting. COMM2304 and WMNS2304 are cross-listed. (4 Hours). It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. Studies the essentials of vocal techniques, studio etiquette, and working with direction during a studio session. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. (4 Hours). The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. (4 Hours). . (4 Hours). Prerequisite(s): MKTG3401 (may be taken concurrently) with a minimum grade of D-, MKTG4512. International Marketing. Sports, Media, and Communication. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. . Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Bachelor's degree in Marketing, Communications, Business, or related field. Offers students an opportunity to learn to read, interpret, and critically evaluate research reports. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. MKTG6218. Research, Scholarship & Creative Practice. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Data Storytelling, Visualization, and Communication. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Focuses on the role marketing plays in attracting fans and sponsors and communicating effectively with the public. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. COMM6500. Critiques historical and current examples of the intersection of sport and politics and applies relevant communication theory in written reviews of these events, how those events were covered by the media, and their societal impact domestically and globally. Posted: March 01, 2023. COMM3311. Covers brand marketing and positioning, sports marketing research, event sponsorship and promotion, social media, public relations and community outreach, and controversial issues in sports. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. Please fill out the form below with your web request(s). Advertising Practices. (4 Hours), COMM6501. Offers advanced training in video production techniques, emphasizing remote location shooting. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. Rhetoric and Justice. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. Also examines contemporary issues in marketing that can affect organizational success. Global and Intercultural Communication. Communication Ethics. Introduces students to frameworks that help explain current issues in electronic marketing. COMM4631. Designed to teach students how to conceive, pitch, write an outline, and complete a script for a cutting-edge half-hour comedy pilot or drama that might appear on Netflix, Hulu, Amazon, and other emerging, nonlinear networks. The Associate Director of Marketing and Communications leads Education Innovation's (EI) Marketing and Communications Team and is responsible for creating, deploying, tracking and measuring EI's data-driven marketing strategy. COMM2750. Northeastern University. Attribute(s): NUpath Ethical Reasoning, NUpath Interpreting Culture, COMM1412. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. MKTG6222. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. (4 Hours). (4 Hours). (4 Hours). Studies the ways in which communication can influence (and possibly resolve) turmoil in close relationships. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Design for Human Experience. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices.